Beatrice Mwasi

Female

Nairobi

Kenya

Profile Information:

Profession / role:

Product Development and Marketing Consultant

Company / organisation:

Sanabora Design House Limited

Website (if you have one):

www.sanabora.com

My primary role in relation to fashion is:

Consultant

I am looking to discover or buy

Networks and sharing of Knowledge and information

About me / About business or organisation:

Career Objective:
To employ my programme management expertise and rich product development background, in promoting practical action for sustainable economic and socio-cultural development.

Profile:
A development expert with over 10 years experience in management and execution of livelihood development programmes. Knowledgeable in business management training, with a passion for product development delivered under the support of Non Governmental Organizations (NGOs) and Community Based Organizations (CBOs). A bigger part of the above experience is with small-scale enterprises in the manufacturing sector. I hold a good understanding of dynamics of international trade, its implication on local production and how to strategize around the same to carve a share of the global market. My focus is on promoting productivity among producers in the Micro, Small and Medium Enterprise (MSMEs) sector. This is through provision of leadership, information, and business development skills, as a means of attaining the sector’s competitiveness and by extension socio-economic development.

Key Competencies:
Programme Management (programme and project designing and implementation including; monitoring and evaluation, field assessments, budgeting and people management), Business Development (Strategic Planning, Research, Product Design and Development, Marketing, Training (Mentoring, Coaching and Counselling).

Education
Masters (MA)
Design Leadership
Middlesex University of London (1st Class Honors)

Career history / Company history:

Consultancies:
2009 Consulted by Ministry of Industrialization in collaboration with DANIDA, WIFIP and KIRDI as lead consultant to develop capacities of cottage industries in Nyanza Province.

2009 Consulted by Japan International Cooperation Agency and the Export promotion Council to conduct training on Export Marketing for Exporters

2008 Consulted by Export Promotion Council and DANIDA to execute a product development and marketing programme for commercial crafts producers in Coastal, North and North Eastern Regions of Kenya

2007 Consulted by African Institute for Capacity Development (AICAD) to train Exporters of commercial crafts on Product Development and Marketing

2007 Appointed by the Export Promotion Council to conduct a Producer-groups Baseline Survey for the establishment of Export Production Villages in the North-rift, Western and Eastern regions of Kenya including the coastal province

2006-7 Consulted by the Export Promotion Council (EPC) to train commercial crafts exporters on Product Development and Branding as part of the Training the Trainer Programme sponsored by CBI and EPC

2005/7 Consulted by CBI to co-facilitate a Training of Trainers workshop to a group of leading trainers enrolled on the CBI Train the trainer programme from East Africa

2006 Conducted Business Managements Audits, developed and delivered Quality Management training as well as established an Export Product Development Process for Machakos Cooperative Union, a major exporter of woodcrafts

2007 Consulted on the Interior Design and Exhibition & Display of the Tanzania Handicraft Trading Company’s (Mikono) Art & Cultural centre

2005 Assigned by CBI to train Ministries of Trade and Industry and Business Support Institutions in Uganda and Tanzania in Sectoral Export Marketing Planning (SEMP)

2005 Appointed by the British Council under a programme funded by Department for International Development (DfID) to offer training to small-scale producers in the Textile sector in Uganda affiliated to Makerere University, on Product Development.

2002 Trained Small Scale Producers affiliated to Tanzania Handicraft Trading Company (Mikono) on Product Development

2001 Consulted by Oxfam United Kingdom to train handicraft producers in Tabaka Kenya on Product Development and marketing

Work Experiences
Programme Management
2006-8 Technical Adviser and Team Leader - Juakali Artisans, Urban Youth and University Students Integrated Empowerment Programme. The programme was an initiative of Terra Nuova and Amref Kenya co-financed by the European Commission that aimed at achieving socio-economic competencies among marginalized communities.

Key Responsibilities
1. Coordinate overall programme development, planning, implementation, monitoring and reporting according to the European Commission guidelines.
2. Responsible for the institutional and management structures required for effective implementation of the programme that include:
• Designing management systems and procedures in human resources, finance, procurement and logistics
• Strategic planning and implementation of the programme and management of grants to ensure efficiency and that set goals and objectives are achieved according to proposed timelines and within laid budgets
• Coordination of logistics and ensuring timely procurement schedules and proper storage, making sure that programme assets are well maintained
• Consultation with key programme partners
• Promote micro small and medium enterprises through development of networks and partnerships with national/regional/international institutions and spearheading donor collaboration, fundraising and programme development
• Coordinating programme activities including preparation of training manuals, implementation of research studies and preparation of related-documentation and dissemination
• Promotion and dissemination of programme achievements

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