DIY Fashion PR Workshop

Event Details

DIY Fashion PR Workshop

Time: December 4, 2011 all day
Location: Craft Central, 33-35 St John’s Square, London, EC1M 4DS
Event Type: workshop, seminar
Organized By: Rouge Noir
Latest Activity: Dec 3, 2011

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Event Description

Hello Fashionistas,


Rouge Noir has a Fashion PR treat for you.


Fashion PR DIY Workshop

 December 4th at Craft Central, 33-35 St John’s Square, London, EC1M 4DS


If your goal is securing better stockists, increasing your margin on sales, increasing sales from your website or reaching new markets, book now for this event is not to be missed.


The workshop will emphasize practical PR skills and how to use media to benefit a fashion designers business.


The day covers the following:


Morning Session 09:30-12.30am  - Essential PR knowledge for the Fashion industry.


What is PR?

How presence in the media can position your brand and positively affect your bottom line.

What results can be expected?

PR results can be subjective. Be armed with serious expectations and know how to evaluate a press hit.

What PR CAN and importantly CAN’T do for your label

Gaining a clear understanding of the power of good press and how to make the most of it in terms of sales.

Your side of the PR bargains

Press releases: how to write them and develop relationships with press

How to pitch ideas to magazines and newspapers

How to organize fashion press days

Building a press kit

Bloggers are Media?

Getting your brand used by stylists and written about by bloggers – insight from guest speaker

Database basics

We will give you updated journalist data base worth £750 and teach you how to use it.

Social Media

How to get your fans do the PR work for you. What’s entirely necessary, and not so, in the new world of social shopping. How to build an online presence that works for you. – Guest speaker


Lunch break 12:30 - 1.30 pm


Afternoon Session 1.30 - 5pm

Fabulous line-up of speakers

Brand manager


Fashion blogger

Fashion stylist

Social media expert 



Price of £200 includes

-    Day long workshop

-    £750 worth journalist data base

-    Networking opportunities

-    Presentation materials

-    Coffee, tea, snacks



Pre-bookings only.

Be quick, limited to 10 places.  Interested designers should bring their own press releases, which we will polish during the workshopFor more information call Kiki at +44 (0) 78 8 22 55 838 or email


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