Mishel Jade
  • Female
  • London
  • United Kingdom
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  • David McGill
  • Naomi CR
  • Amisha Ghadiali

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Profile Information

Profession / role:
Fashion Marketing Graduate
My primary role in relation to fashion is:
Student
I am looking to discover or buy
Advice, inspiration, knowledge
About me / About business or organisation:
I live and breathe sustainable fashion, I wwant to be part of the force which helps the fashion indusstry stop and think. For my final year project I have created a sustainable fashion brand which I hope to launch for real in Kingly Court in London some time in the near future. I am passionate about my brand but need more help and information to really know everything I need to know in order to lauch it.
Career history / Company history:
I have worked with arcadia for 2 years on management training before I decided to take on a degree in fashion marketing and communication, I have learned so much from this degree and feel like I am capable of achieving anything.

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At 3:42 on April 2, 2010, George said…
:)
At 19:29 on May 12, 2009, David McGill said…
Sorry. Im based in edinburgh but I took a table at the EFF seminar on co-operatives two weeks ago . It was very interesting
At 19:28 on May 12, 2009, David McGill said…
Hi Mishel, Ive been involved with student projects for some time now. because I think both parties can benefit from the experience.
My latest project involved 33 students from the fashion course and 54 from the fashion management course at Grays School of Art, Robert Gordon University, Aberdeen. Using 4 tartans I had designed for the Japanese market they launched their outfits and marketting ideas respectively to an invited audience of 250 and made GMTV, STV and BBC. The four designs - spring, summer, autumn and winter are collectively known as 'The Four Seasons' and are based on Japanese festivals. Along with our own pret-a-porter and accessories range the outfits will be taken to Nagasaki for a fashion show in September.
Last November I staged a 'tartans for Africa' show working with designers/dressmakers in a group of 150 African women refugees/asylum seekers in Glasgow. If you look at the pics on my profile you'll see some of the
results.
Woollen cloth is the most ethical of all given its source but I plan to have my designs reproduced in cotton so that I can establish sustainable businesses in African and Asia. A percentage of the value of sales goes towards setting up these businesses and I work with World Women Trade Fair who provide equipment, training and marketting opportunities.
Although both websites need to be updated If you look at www.internationaltartans.co.uk / www.tartansforafrica.com or google sakura scotland you'll get some idea of what Im talking about.
In addition to helping set up businesses in the developing world products are also sold to ngos/schools/churches to help them raise funds for humanitarian projects whilst promoting each country internationally. I already produce matching wrapping paper in 8 tartans and have commissioned to supply matching carrier bags for three trade events in Europe later this year.
To me ethics in fashion is not just about where the raw materials come from and how they're grown and how items are produced, its about sharing the profits and helping to establish new businesses where they are needed. I find that young people nowadays feel much the same way and thats why I like to work with them.
Sorry this is so long but it takes a bit of telling.
One of my next moves is to extract as much money from the world of professional sport and distribute it a bit more fairly. I have an interesting set of designs ready.
Is this something you would want to be involved in?
At 5:27 on April 26, 2009, Susan said…
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At 20:59 on April 24, 2009, David McGill said…
I work on projects with fashion designers/students who want to produce something truly ethical, sustainable and different.
 
 
 

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