johanna
  • Female
  • Philadelphia, PA
  • United States
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Profile Information

Profession / role:
Apparel Designer
My primary role in relation to fashion is:
Designer
I am looking to discover or buy
to share ideas and experiences
About me / About business or organisation:
I am looking to continue the conversation of how fashion can be socially responsible and be used as a tool to help those in need.
Career history / Company history:
I have been working as a senior apparel design for an outerwear company. I have a BFA in fashion and am currently doing my Thesis for my Masters in Fashion Merchandising and Marketing

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At 18:02 on August 26, 2009, David McGill said…
What a wonderful thought Johanna. If we can get this off the ground then why not?
At 15:58 on August 26, 2009, David McGill said…
Hi Johanna, Im aware of the economic difficulties of the Dominican Republic and the lack of resources but thats the point about what I do and have done in African countries. Im always prepared to make the initial investment by designing and supplying the first batch of cloth. This can be used by local people to make sample garments/accessories to test the market. It costs them nothing. If we dont make this kind of effort then we cannot change things for the better.
At 2:23 on August 26, 2009, David McGill said…
Hi Johanna, you begin by creating a cloth which represents all Dominicans - many cultures, one nation. It becomes a national brand, a symbol of identity which can be used in clothing accessories, stationery, gifts, souvenirs and eventually fashionwear. When you have that organised you can think about developing designs and products for clients. Its really quite simple. I can take you through it
At 15:13 on August 25, 2009, David McGill said…
Hi Johanna, I already apply a degree of social responsibility to fashion by creating awareness, using ethical and low carbon production/distribution, creating employment and profit-sharing with the low paid. I apply it to African and Asian countries but it can be transferred anywhere and even interlinked. If you look at the pics on my profile you'll see outfits at the 'tartans for africa' fashion show in various official tartans of African countries, designed by simply using the colours in their national flags. I also produce a pret-a-porter range and some 20 accessories. As from January 2010 cloth will be woven in Africa and goods made in each individual country. Imagine cloth in the colours of the Dominican Republic or even the Philadelphia Eagles being made into garments and accessories in the Dominican Republic for export. I know it sounds crazy but thats whats happening. The 49er's cloth has already been woven and sample garments are in San Francisco.. The project is being sponsored by the Archdiocese of San Francisco.
At 14:24 on August 25, 2009, David McGill said…
Hi Johanna, I think I can demonstrate the effectiveness of a socially and ethically responsible business helping those in need.
 
 
 

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