3BL Media's Christine Arena interviews Dominique Conseil, President at Aveda Corp. while attending the Ceres 2010 Conference, Roadmap for a Sustainable Future, on May 5-6, 2010 in Boston, MA.

Ceres, a leading coalition of investors, environmental organizations and other public interest groups working with companies to address sustainability challenges such as climate change, and 3BL Media, a leading CSR and sustainability communications company, have partnered to raise awareness about organization' efforts and progress around sustainability and corporate social responsibility issues.

Boston-based Ceres has been working for 21 years to integrate climate change and other global sustainability challenges into business and investor practices worldwide. Ceres developed the Ceres Principles in 1989 to serve as a code of environmental conduct for companies. It also developed the Global Reporting Initiative (GRI), now the de-facto international standard for corporate reporting on social and environmental practices. Earlier this year, Ceres released "The 21st Century Corporation: Ceres Roadmap for Sustainability ," a vision and practical roadmap for integrating sustainability into the DNA of companies. The Roadmap is designed to provide a comprehensive platform for sustainable business strategy and for accelerating best practices and performance across entire business models – from the board room, to operations, to supply chains.

CERES6489