Naomi Chappell
  • Female
  • Warwickshire
  • United Kingdom
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Profile Information

Profession / role:
Ethical Fashion Website Director
Company / organisation:
mygreenlipstick Limited
Website (if you have one):
My primary role in relation to fashion is:
Buyer, Retailer
I am looking to discover or buy
Others with an interest in Ethical fashion - Networking
About me / About business or organisation:
Founder of - an ethical fashion site with collections that attract a celebrity following proving fab style doesn't have to cost the earth.
Career history / Company history:
I have been a designer for many years and my interest in ethical fashion has brought to where I am today. are a new style savvy & ethical website. It combines edgy & classic effortless chic, gorgeous clothes & modern elegance, bringing together a collection that already attracts an A list following: Kate Moss, Keira Knightley, Gwen Stefani, Cheryl Cole, Rhianna, & Sienna Miller to name a few.
With so much choice in the world of mainstream fashion mygreenlipstick show that if you choose to buy ethically, the choice is still there. First and foremost we all have to genuinely love what we are buying, and mygreenlipstick want to inspire women who have not considered the ethical route as yet, concentrating on trans-seasonal pieces that can be worn in many ways; adding effortless chic to our wardrobes & cutting down on the cost per wear. We encourage women to experience shopping, without sacrificing style for content & to try fabrics & materials that are new to them. All our designers tackle the environmental & social concerns involved within the world of fashion, some deal with a few more of these issues than others, however they all aspire to tackle more.

Naomi Chappell's Blog

Fair Trade

Posted on May 17, 2009 at 19:16 0 Comments

Indecent wages, unfair working practices & depriving children of a childhood is not fashionable at all -

Posted on May 10, 2009 at 16:29 0 Comments

There has long been a misconception that to be green women must wear sandals & long skirts & throw in the towel when it comes to elegance, be it casual or business like.......

Enter an ethical fashion site with style credentials & eco endorsements in equal measures.

The big names are there, from Hollywood eco darling Deborah Lindquist to ethical editors favorite Ciel

The Power book 2009 lists Adeela Wareley, the Communications Director of… Continue

Comment Wall (6 comments)

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At 10:36 on May 7, 2009, Katie said…
Thank you for your answers Naomi, they are really helpful and interesting!
At 10:44 on May 6, 2009, Katie said…
Thanks Naomi, my email is, if you could email me your add or post it on my wall I can send you a few questions to answer. Kind Regards Katie
At 10:48 on April 22, 2009, Zoe Robinson said…
Hi Naomi, thanks for getting in touch - really pleased you like my site. I've looked at mygreenlipstick in the past and am a fan. I love that you combine vintage with new brands and recycled designs. I'll have a think about how we might link up. Let me know any other thoughts you have. Zoe
At 20:29 on April 19, 2009, Naomi Chappell said…
“A girl should be two things; classy & fabulous” Coco Chanel
At 14:47 on April 15, 2009, Maiya said…
Hi Naomi, Great website, do you have an email address we could contact you on to discuss our collections? Best wishes, Helen
At 13:56 on April 8, 2009, Naomi Chappell said…
'The entire ocean is affected by a pebble' Blaise Pascal

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