What Do You Predict or Wish For Ethical Fashion in 2010?

image courtesy of www.ecouterre.com

Happy New Year from all at EFF!!

Online Fashion Magazine Ecouterre asked me to share my prediction for Eco-Fashion in 2010. I was enjoying a peaceful week off from the internet and so didn't read the e-mail in time, but it got me thinking...


Please add you predictions as a comment to this blog post. Please put your name and job title/organisation on your post.

Read Ecouterre's 16 Eco-Fashion Predictions for 2010

Read Ecouterre's 10 Green Designers Share Their Wishes for 2010

My Prediction:

Amisha Ghadiali, Associate Director of Ethical Fashion Forum & Designer/Founder of Amisha Jewellery

The last decade showed us that we could have it all when it comes to fashion, and then took that away from us as our economy changed. I think that this has led to a higher consciousness of how people think about our planet and our choices. The rate of interest from the consumer in eco-fashion is growing, and this is being matched by standards and innovation in the industry.

More and more big retailers are showing an interest in going green, and improving their production methods. Eco-Sourcing and research is becoming easier and easier, allowing an increased number of new designers to enter the scene. This will be even more prevalent through this year.

I am looking forward to increased collaboration in the industry through the Ethical Fashion Forum between suppliers, designers, retailers and buyers.

I predict that by the end of 2010, everyone will have a few pieces of eco fashion in their wardrobes, whether it be upcycled, organic, fairly traded or animal friendly. I am also hoping to see a lot more Eco-Fashion walk up the red carpet...

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Comment by Tone Skårdal Tobiasson on January 9, 2010 at 15:28
I really think the buzz is so strong now, there is no going back. More and more are becoming aware; Fashion Summit i Copenhagen i December recruited a lot more "converts" both in fashion, in media and in education. I just started a Facebook group for NICE (Nordic Initiative Clean & Ethical) Fashion (so if you're on Facebook: JOIN!) and we are getting a lot of hits on www.nicefashion.org, which shows the growing interest. People need a few key facts and they really wake up!

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