Wear Chemistry: launch of a new casual clothing brand

‘design. fit. fabric.’

Fashioning distinct elements into a new style of chemistry

Every now and again something happens…it captures your imagination and allows you to think beyond the norm…

Wear Chemistry announces that it has launched an exciting, new, unisex casual clothing brand that brings together original, bold design with high quality, sustainable fabrics made of bamboo and organic cotton.

The Company has launched with an initial line of men’s and women’s t-shirts made of 70% bamboo, 30% organic cotton, comprising of 18 designs, split equally between men and women. Wear Chemistry will be releasing a line of hoodies for men and women and other casual apparel in Autumn/Winter
2010.

design.

The designs are bold, original and are available in a variety of bright colours. They’re slightly mischievous and have a touch of nostalgia to them.

fit.

All of the garments are cut and hand finished to fit the frame.

fabric.

Wear Chemistry is bringing an exciting, high quality fabric into the casual fashion segment. It is soft to the touch - akin to silk - light and durable. It is moisture wicking, antibacterial, hypoallergenic and good in all seasons – cool in the summer, warm in the winter.

Wear Chemistry appeals to people who want something special in their wardrobe – something that feels great, looks good and happens to be more sustainable. It’s for young professionals looking to shed their suits at the weekend, and for those whose inner student has never really left them.

You will be able to find Wear Chemistry clothing at www.wearchemistry.com and at selected pop-up stores throughout the year. Full details are available on the website.

About us

Launched in June 2010, Wear Chemistry was founded by Brad Cheng and Trish Richards, with the core objective of making sustainable clothing choices in the casual fashion market more appealing. They identified that there was an exciting gap in the market
for a new, unisex casual clothing brand that brings together original, bold
design with high quality, sustainable fabrics made of bamboo and organic
cotton.

Based in London, all of Wear Chemistry’s products are designed in-house. The Company’s garments are manufactured in Turkey and printed in London.