Unveiling a new glamorous face, Singapore’s popular online female portal has revamped to better engage modern women. First 200 members to log-in or sign up via Facebook and Twitter will receive a goodie bag worth $250!

(SINGAPORE, August 2010), a Singapore online female portal by Omni Marketing Group Asia Pte Ltd, has revamped. A year since her official launch, has evolved into a daily-updated online female portal that has an integrated understanding of a modern woman’s life.

STRATEGIC CONTENT, BLOGGERS & CONTRIBUTORS With features like beauty, fashion, gossips, love, interviews, how-to videos, gadgets and lifestyle, covers every and anything that matters to independent and chic ladies across the world. Her contributors are strategically engaged for their forte to provide the best content for readers.

· Contributing Fashion Editor: Teresa Cannatà, VOGUE Italia’s Fashion Contributor

· Contributing Love & Sex Editor: Holly Jean, Singapore’s famous Lifestyle Blogger

· Contributing Financial Writer: Aseem Puri, Master Trainer on Investment for Women

· Contributing Lifestyle Writer: Holly Maguire, a Travel Enthusiast based in Europe also has 12 influential resident bloggers who adapt trends to their own unique style. Their blogs are amongst the highest ranking and readership in Singapore.

OUR READERS & THEIR PROFILES The new is easier to navigate with a more sophisticated look and feel. Targeting ladies from 18 to 40 years old, her readers are young urban trendsetters who are interested in topics related to style trends, gadgets, wellness, career, self-improvement and relationships.

MEMBER BENEFITS & EASE OF LOG-IN Members can now log in from Facebook, Twitter, Yahoo, MySpace, LinkedIn and Gmail. One of the benefits of being a member is the fortnight beauty, fashion and lifestyle surprise treats. Product sponsors include Shu Uemura, Pull-in, Sunsilk, Kent, Body Contours, Kotex, Attica, Kenzo, Le Noir, etc. All you have to do is print the discount voucher from our Treats section and present it upon purchase at the store.

NEW FEATURES is also launching 2 new features called Blush2Brushes and Hot Prices. Blush2Brushes is a make-up workshop led by make-up guru extraordinaire, Jackie Seetoh, who will show you on how to achieve a casual make-up to the runway-inspired looks using the correct techniques. Meanwhile, Hot Prices is Singapore’s first location-based beauty price guide which highlights up to 100 brands of cosmetics, skincare and fragrances.

With an integrated understanding of a modern woman’s life, aims to be the leading beauty, fashion and lifestyle expert.


ABOUT MYFATPOCKET.COM is a daily female portal. From beauty, fashion, gossips to how-to videos, gadgets and lifestyle, has an integrated understanding of a modern
woman’s life. offers the latest
style and best value for
urban trendsetters and savvy shoppers.

With over 5 million page views and 400,000 unique visitors monthly to date, aims to be the leading beauty, fashion and lifestyle expert.

For Editorial Enquiries & Creative Contribution:

Bianca Zen, Editor

For Business Opportunities:

Diora Henson, Business Leader

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