Maiya is launching an exciting new ethical fashion womenswear label with it’s debut collection for Spring/Summer 2012. Maiya use a range of organic, fair trade and sustainable fabrics, energy conscious and waste reducing initiatives to create elegant, desirable fashion.
Spring/Summer collection 2012
Maiya collections, with their beautiful detailing, sophisticated design and quality craftsmanship, take inspiration from vintage eras fused with contemporary style. The first ready-to-wear collection focuses on tailored day and eveningwear dresses alongside a classically styled double-breasted trench coat.
The Rachel Dress is a pretty 50s inspired tie-neck day dress offered in two eye-catching print colour-ways (organic cotton printed with eco dyes). The Heulwen Dress adds a transitional element to the collection, taking you from day to eveningwear in finest vintage floaty vintage pinky-peach silk, fitted waist and pleated skirt in charcoal Ottoman silk.
Maiya’s range of party dresses in vintage silks and hemp/silk charmeuse offer a touch of luxurious glamour. The romantic Hanneke Dress in swathes of vintage silk chiffon features hand-pleated habotai silk detailing.
The exquisite double-breasted Lorelei Trench Coat, available in red, blue and cream organic fair trade herringbone weave cotton, offers a warmer option for the unpredictable British summer. The epitome of tailored eco-chic, it is fully lined in up-cycled fabric, featuring vintage buttons and bound buttonholes.
Maiya collections transcend both ethical fashion stereotypes and fashion fads, creating clothing in which design led style and high quality British-made manufacturing go hand in hand with strong ethical values.
Maiya collections use a wide range of sustainable materials such as natural silk, hemp/silk, organic herringbone weave cotton, fair trade hand-loomed cotton/wool, fair trade/organic cotton twill, organic cotton printed with low-impact, organic dyes and vintage/end of roll “upcycled” fabric. All fabric is sourced in the UK. Most fabrics used are 100% natural and thus fully biodegradable.
UK production is key to the Maiya philosophy. Through re-employing experienced machinists and offering employment/training to those in deprived areas of South Wales hit hard by the industry decline, Maiya manufacture quality British made collections. It ensures the safeguarding of livelihoods and continues the heritage of quality British craftsmanship.
Helen Stew, London born designer at Maiya says: “I feel strongly about the importance of offering employment and a good wage to my ‘adopted’ home area of South Wales. After the closure of big name design houses' manufacturing sites, a manufacturing industry decline and low wages given to skilled Welsh machinists - it is an important issue which I would like to address.”
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