L’Oréal Named One of the “World’s Most Ethical Companies” For 2010

[3BL Media]

L’Oréal’s commitment to ethics and achievements have once again been recognised by the Ethisphere Institute, a think-tank dedicated to the creation,
advancement and sharing of best practices in business ethics, human
rights, corporate social responsibility, anti-corruption and
sustainability.

Based on in-depth research and a multi-step analysis, the companies
selected for this ranking have demonstrated exemplary behaviour in
ethical commitment and positive engagement with local communities. The
rankings of the “World’s Most Ethical Companies” 2010 will be published
in Ethisphere
Magazine’s Q1 issue and is already available on Ethisphere’s website : http://ethisphere.com/wme2010/

“L’Oréal is honoured to be once again recognised as one of the
‘World’s Most Ethical Companies’. We are convinced that sustainable
business success is built on high ethical standards which guide growth
and on a genuine sense of responsibility to the community at large.
This is what gives meaning and value to our business and is a wonderful
recognition of our employees’ commitment worldwide. This builds trust
with our consumers.” said Emmanuel Lulin, Group Director of Ethics at L’Oréal.

L’Oréal, A Pioneer in Ethics

L’Oréal believes that integrity and responsible corporate citizenship
are critical to the Group’s development, and as such, part of the
day-to-day activity at all levels of the company.

L’Oréal’s ethics programme is proactive and supports the Group’s
growth. In 2000, L’Oréal was one of the first companies in France to
establish a Code of Business Ethics. While ethics is considered the
responsibility of all employees, the Group appointed a Director of
Ethics in 2007 to reinforce the promotion and integration of ethical
practices among the businesses. In 2008, L’Oréal CEO Jean-Paul Agon
received the prestigious Stanley C. Pace Leadership in Ethics Award.

About the Ethisphere Institute
The research-based Ethisphere Institute is a leading international
think tank dedicated to the creation, advancement and sharing of best
practices in business ethics, corporate social responsibility,
anti-corruption and sustainability. The Institute’s associated
membership group, the Ethisphere Council, is a forum for business
ethics that includes over 200 leading corporations, universities and
institutions. The Ethisphere Council is dedicated to the development
and advancement of individuals on its membership council through
increased efficiency, innovation, tools, mentoring, advice, and unique
career opportunities. Ethisphere magazine, which publishes the globally
recognised World’s Most Ethical Companies Ranking™, is the quarterly
publication of the Institute. More information on the Ethisphere
Institute, including ranking projects and membership, can be found at
www.ethisphere.com.

Press Contact :
Pam Alabaster
L’Oréal USA
[phone]
[e-mail]

[1] Published each year since 2007, the methodology for the WME ranking includes reviewing codes of ethics, litigation and regulatory
infraction histories; evaluating the investment in innovation and
sustainable business practices; looking at activities designed to
improve corporate citizenship; and studying nominations from senior
executives, industry peers, suppliers and customers.

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