Fashion designer and social activist Kenneth Cole invites customers to join the national anti-bullying campaign with the launch of a new limited-edition AWEARNESS tote. The tote is available immediately on Kennethcole.com, and at select Kenneth Cole stores with 100% of the net profits being donated to AWEARNESS, The Kenneth Cole Foundation.
The unisex, washed canvas cross-body tote features the message “Zero Tolerance” and incorporates the official logo from the film. Retailing for $20.00, the bag is a social conversation starter and daily reminder about the prevalence of bullying in our schools and the need to address it.
“Bullying affects 13 million kids a year leaving life long scars and shouldn't be tolerated," says Kenneth Cole.”
Bully, the controversial documentary, released by The Weinstein Company, focuses on the serious issue of bullying in schools across America.
“Kenneth has always been a champion for great causes, and his influence in the fashion world is undeniable,” said TWC President of Marketing Stephen Bruno. “We are thrilled to have him on board in the effort to raise awareness about this important cause.”
About AWEARNESS, The Kenneth Cole Foundation
AWEARNESS promotes, encourages and inspires meaningful social change, and supports like-minded Change Agents and organizations to make a difference. We also sell products and host events in support of their important causes. As part of each partnership, an AWEARNESS “Change Agent” is selected, and their story of social activism is highlighted to inspire others to get involved. These interviews and products can be seen on theAWEARNESS website www.awearness.com.
Over 13 million American kids will be bullied this year, making it the most common form of violence experienced by young people in the nation. The new documentary film Bully, directed by Sundance and Emmy-award winning filmmaker Lee Hirsch, brings human scale to this startling statistic, offering an intimate, unflinching look at how bullying has touched five kids and their families.
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