High-street opticians launch exclusive MODO ECO eyewear range

[Josie Nicholson]

With a firm focus on ecology, high-street opticians vision express are bringing environmental responsibility to the forefront with the launch of MODO ECO (Earth-Conscious-Optics), the UK’s first range of affordable luxury eyewear with a green conscience available on the high street.

Designed for stylish earth-conscious men and women, the new collection will be sold exclusively at vision express and has been created completely from recycled materials, from the stylish frames to the funky packaging.

Brian Linnington, Product & Marketing Director at vision express, said: “We know how environmentally aware our customers have become in recent years. That’s why for every pair of MODO ECO specs sold, a tree will be planted in developing communities. What’s more, any old frames recycled with us will be donated to Vision Aid Overseas in order to help people with poor vision in developing countries around the world.”

In addition to the new MODO ECO range of eyewear, vision express will be holding a national ‘recycling event’ in all of their stores. Customers can recycle their old glasses and get up to £60 off a new pair. http://www.visionexpress.com/glasses/frames/eco/