Well, the drive’s officially over and we’re happy to report that we have exceeded our goal of 10,000 pairs of jeans collected for the homeless during this year’s Give Jeans a Chance campaign (video here). We couldn’t have done it without the help, though of a passionate and committed extended family.
All in all, more than 12,500 pairs of jeans were collected from over 300 different participating stores and have been donated to shelters across the world. The Trend Cellar in McHenry, IL gets BIG props for collecting the most pairs in one, single place; they were able to collect 1,340 pairs of jeans from their community AND they put together a GREAT video to help tell the story.
Continue reading here.
For more details on the 2010 Give Jeans a Chance program and for inquiries about next year’s drive, checkwww.volcom.com/givejeansachance or contact: Floris Gierman at 949-646-2175 or fgierman@volcom.com. To inquire about Volcom’s Sustainability &/or Corporate Social Responsibility Program contact Derek Sabori at 949-646-2175 or at dsabori@volcom.com.
Give Jeans A Chance 2010 was held in partnership with the National Coalition for the Homeless.
About Volcom
Volcom’s belief that “the only constant is change” defines our willingness to embrace the complexity and diversity that exists in the world and our ability to apply it to our overall creative output. It also speaks of our open-minded approach to business and life in general. Founded on a snowboarding trip in the winter of 1991 by Richard Woolcott and Tucker Hall, the Volcom idea would incorporate a major philosophy of the times: “Youth Against Establishment”. This energy was an enlightened state to support young creative thinking. Volcom was (and still is) a family of people not willing to accept the suppression of the established ways.
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