SOURCE Founding Partner, We Do Ethical Fashion, FareShare South West & Bristol Fairtrade are pleased to announce the return of the FareFashion Gala. They are working in partnership to showcase the best eco-conscious fashion and food trends of the year!
Sponsored by The Co-op. Taking place on Saturday 21st June, 7-11pm, as the finale event for Bristol's Big Green Week in celebration of the Bristol 2015 European Green Capital Award.
The sell-out event, hosted by journalist Lucy Siegle, will showcase the latest upcycled and organic trends from local and international ethical, sustainable and fairtrade designers including; In Heels, People Tree, Arthur & Henry,KOMODO, Bibico,Lumoi, Riz Boardshorts, Bourgeois Boheme, Mayamiko, From The Tribe, Call of the brave, Beyond Skin, Kerala Crafts, ANTITHESIS, Gandy’s Flip Flops,Wellicious,HOWIES, Comon Threads, Pants to Poverty, L’Saha, Jose Hendo, Cock & Bull Menswear, Little Hill People , EcoLuxe, GUNAS THE BRAND, What Daisy Did and Doreth Jones. This year the event introduces an ethical pop-up shopping village within Bristol City Hall, from 3-11pm. The Gala event will open it's doors to ticket holders at 7pm with a Fairtrade drinks reception provided by the Bristol Fairtrade. Followed by the 15 dish banquet, sponsored by Sustain Ltd and cooked by FareShare South West’s Surplus Supper Club's award winning chefs, using 100% diverted food.
The Big Green Week finale will shine on through late into the evening with live music from La La & the Boo Ya. Mingle with local celebrities and meet Miss England 2014! She'll be showcasing an upcycled dress designed by We Do Ethical Fashion's own label ‘WeDoReDo' accompanied by a handmade headpiece created by Hatastic. The event is raising money for the Miss World’s Philippines Disaster Fund. You'll have the opportunity to purchase a raffle ticket, with top eco fashion and food prizes, helping to raise money for the fund.
Gala Tickets, £25, inclusive of a free glass of Fairtrade fizz on arrival, entry to the fashion show, the banquet dinner, entertainment, and a complimentary goody bag packed full of eco treats at the end of the evening. Plus your ticket will ensure 10% off anything you buy within the ethical shopping village.
Interested in placing ads, vouchers or goodie bag products at the Gala event?
Or donating a prize to the winner of Miss England's Miss Eco 2014?
2014 FEATURED BRAND: INHEELS. From Japan to the UK!
Founded by Taeko Ohyama and Yuka Okada, INHEELS, the ‘sexy face’ of ethical apparel, launched in the UK in Autumn 2013. Drawing inspiration from the sensuality of salsa dancing and the Japanese clubbing scene, INHEELS’ uses eco-friendly fabrics such as bamboo, cotton and more recently Tencel. Both Okada and Ohyama have a passion for ‘making a difference’ and an eye for design. INHEELS has been received well in Japan with over 40 organisations promoting the brand in its start-up year (2012) - now INHEELS is set to expand in the UK.
With a simple but chic style INHEELS manages to combine minimalism with impact. INHEELS have used mostly natural colours in their clothing thus far however there are bolder shades in more recent collections. The fluid and soft shapes of the garments compliment this to create an elegant aesthetic. The brand is both environmentally and socially ethical – using fabric that will cause minimal damage and sowing back into impoverished communities.
The majority of INHEELS S/S14 collection is made from Tencel, which is both eco-friendly an economical. 100% of the solvents used in its production process are recycled and manufacturing it requires less dye, energy and water than manufacturing cotton. The trees used in the production of Tencel are pesticide free. The pulp used is certified by the Forest Stewardship Council and produces the best quality fiber with the smallest volume of waste compared to other plants.
The soft, durable and absorbent qualities of Tencel make it ideal for comfortable clothing and fit perfectly with INHEELS’ eco-friendly ethos.
PRODUCERS AND PROJECTS
INHEELS takes a completely different approach to production. The production process is Fairtrade and the brand ensures that working conditions are adequate, constantly monitoring their Nepal based producers to see what improvements can be made. They receive a good wage and are known personally by INHEELS’ founders who have visited their producer bases to ensure fair treatment and to establish positive relationships between the workers and the brand. The profit from the factory owned by Folk Nepal is sewn into charitable causes in Nepal’s Khotang District. One is a small village dental clinic, which employs locals and another is a primary school educating young people in the region. INHEELS makes up 50% of Folk Nepal’s profit from external markets.
INHEELS goes beyond simply working with Fairtrade certified companies, as to obtain the Fairtrade label requires both funding and resource. The brand works with their producer groups to help lift their communities out of poverty. The Rajasthan Leather Company, for example, sees a village once named the poorest in India using their tannery skills to produce leather for INHEELS. Mahaguthi is another of INHEELS producers who aid destitute women, training them in sewing, weaving and literacy.
ABOVE AND BEYOND
This commitment to ethical fashion extends beyond the projects and producers INHEELS work with and is displayed in their support of other campaigns. Recently, for example, the brand donated clothes to a charity auction raising funds for the victims and families of those involved in 2013’s Rana Plaza disaster in Bangladesh. The event was held to commemorate the year anniversary of the disaster.
INHEELS is unique because whilst it prioritises eco and human-friendly standards it also values style and wants to dispel the stereotype of ethical fashion being boring, moss green and hippy – who says ethical is not sexy?!
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