Celebrity endorsement amongst mainstream fashion and luxury is something which has become increasingly popular in recent years. According to Esther Freeman of mswandas.co.uk, input from famous faces would cause a dramatic shift in attitudes towards sustainability, having the potential to be “extremely powerful for ethical fashion”..
Indeed, celebrity endorsement amongst mainstream fashion and luxury is something which has become increasingly popular in recent years. From the likes of Cheryl Cole and Amy Childs endorsing beauty and fashion brands to Kiera Knightley currently the face of Chanel’s Coco Mademoiselle, product promotion has now become an integral part of a celebrity’s role, allowing brands to access a whole range of potential consumers, all of whom seek to emulate their idols.
So how can this translate into a useful tool for the ethical fashion industry?
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