Dhana Launches 'We're Wearin' the World' Campaign

Here at SOURCE, we are proud to work with a number of Founding Partners who exemplify best practice and leadership in the world of sustainable fashion, and Dhana, Inc. is no exception.

Dhana is an award-winning fashion brand for youth and has just recently launched its inspirational 2016 campaign, 'We're Wearin' the World' which we are delighted share with you.


A Certified B Corporation and a Green America GOLD Certified business, Dhana offers trendy, ethical, and sustainable fashion for youth, made with organic cotton and fair trade principles. 

Dhana's We're Wearin' the World campaign is synonymous with the company's signature line and enables individuals to express and share how they experience the world around them. 

"Through the 'We're Wearin' the World' campaign, we will unite humanity by providing a forum for sharing the influences that shape and define our essence as people," said Founder and CEO Shamini Dhana. "As we travel through life, each of us embraces and imprints elements form our environments. From cultural experiences and places, to food, music, film to art - the impact of these cumulative experiences is as unique as our genetic code."

This is the first campaign of its kind for Dhana and they intend on introducing new themes in subsequent years to engage consumers and organisations in conversations about how, through clothing, individuals can connect to the environment and to those who make the apparel - from the fibre to the finished product.

"Dhana is at the forefront of socially conscious fashion," continued Dhana. "When it comes to any purchase, but especially fashion apparel, we want consumers to be curious about every step of the process. Where was this made? Who made it? How was it made? These are the same questions we pursue with every decision we make. Each day, we dress in clothing that has the potential to connect us with the hands and hearts of many people and the planet. Each piece of every Dhana collection is design to further this connection."

Explore Dhana fashion collections online at www.dhana.com


Image: Sandrine Tusin, Shamini Dhana, and Sharon Kramlich at the campaign launch in Mill Valley, California

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