Choclo project - an ethical brand for balanced living - launches it's first collection, playing on it's south american roots

[Roland]

Choclo Project is an ethical brand for balanced living, providing versatile clothing that can take you from the yoga matt or slackline to go check the waves or grab a coffee. We are totally dedicated to health and wellbeing and that extends further than you, our valued customer. As an ethical brand we help out the children we meet when we travel to our favourite surf spots or yoga hangouts, providing them with the opportunity and environment to express themselves.

Having purchased a product you will discover that there is either a discreet or more visible artwork on your garment. This graphic has been inspired by a drawing of one of the children in our partner orphanages in Peru and is integrated in the product to remind our customers that they are a part of something more than just a clothing brand. With the purchase of any Choclo product 5% of sales is donated to Nuevo Futuro, a private non-profit institution that runs these orphanages. Each garment is personalised so that you will be proud to wear the product and be part of a project that would not exist without your ongoing support. To find out more about how it works and exactly where your contribution goes visit www.chocloproject.com