Check out Australia's first 'reflective' clothing line - and we don't mean flourescent!!!

[Andrew lorimer derham]

It's time people stopped and thought about where their clothes came from, and what brand name they are wearing.  And one young Australian has done something about it.

Aussie Andrew Lorimer Derham came up with his own clothing line, Mirrogram, to make people stop and reflect about their decision and the branding they are endorsing by wearing certain logos.

He designs clever 'reflective ambigrams' for t-shirts, hoodies, caps, and now bracelet/necklace/keychains, with a word that says the opposite meaning when read in reverse -

ie when it reflects in the mirror, the words our waste become 'causes starving'.   

Or the words defeat evil become 'with love' when reflected

Fake becomes 'real'. 

He has over 30 funky ambigram designs to choose from.  And he wants to make young people stop and reflect about the brand they are advertising on their clothing, rather than being unaware they're giving free advertising to an unethical brand. 

Check out his crowd funding video - https://www.indiegogo.com/projects/mirrogram-the-world-s-first-mirror-reflective-fashion-line where you can pick up some great value Mirrogram clothes as perks. He aims to raise $7,500, which will enable him to produce enough product, to be stocked in a major ethical chain store, like Oxfam.

His new bracelets, can be necklaces or keychains, depending on your mood - they can be bought via his crowd funding project too.

Andrew is such a genuine passionate advocate for change and is a mentor to so many young people; he's just returned from a trip to India / Nepal where he took 6 students to show them how other real people live!  Their eyes have been opened and they will be forever changed as a result.

Support his crowd funding project today and read more about Mirrogram here.