At "Moda do Futuro"

[Nana Soma]

One afternoon at Danielle Ferraz’s sustainable store

Do you know those delicious afternoons at a very dear friend’s place? Last Tuesday was so! With a lively reception of Danielle Ferraz, journalist and fashion consultant, I introduced her to Daniela Arruda of the Bag for Life.

From right to left: Daniela Arruda, Danielle Ferraz and I.

Moda do Futuro, the store created by Danielle Ferraz, is a haven amid the chaos of São Paulo city. Coated by reused materials, the space is home to the fashion and accessories brands that integrate sustainability into their processes and business.

Moda do Futuro

Follow me through the photos of the store and the represented brands and designers. In each image an observed story and a pointed detail.

the restored chandelier from 1920s

This beautiful chandelier from the 1920s was found in a parking lot trash and restored.

the upcycled wall made by Arte PET

The wall was covered with cotton foldings – a Brazilian technique called fuxico – with flowers made of PET by the community called Arte Pet from Amazon. This crafted work was led by the artisan Rosemeire.

+for more, continue reading here: http://theconsciousclothing.wordpress.com/2010/06/02/na-moda-do-fut...