One afternoon at Danielle Ferraz’s sustainable store
Do you know those delicious afternoons at a very dear friend’s place? Last Tuesday was so! With a lively reception of Danielle Ferraz, journalist and fashion consultant, I introduced her to Daniela Arruda of the Bag for Life.
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From right to left: Daniela Arruda, Danielle Ferraz and I.
Moda do Futuro, the store created by Danielle Ferraz, is a haven amid the chaos of São Paulo city. Coated by reused materials, the space is home to the fashion and accessories brands that integrate sustainability into their processes and business.
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Moda do Futuro
Follow me through the photos of the store and the represented brands and designers. In each image an observed story and a pointed detail.
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the restored chandelier from 1920s
This beautiful chandelier from the 1920s was found in a parking lot trash and restored.
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the upcycled wall made by Arte PET
The wall was covered with cotton foldings – a Brazilian technique called fuxico – with flowers made of PET by the community called Arte Pet from Amazon. This crafted work was led by the artisan Rosemeire.
+for more, continue reading here: http://theconsciousclothing.wordpress.com/2010/06/02/na-moda-do-fut...
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