In this sense, simplicity is one of the paths of the sustainability in the Brazilian fashion. Using the concepts of upcycling, the already existing materials or discarded by the industry and uniting the creativity and the crafts techniques of the people involved in the creation and production process, the sustainable label made in Brazil can be of well-elaborated, beautiful and attractive fashion products coming from simple ideas to the consumer.
This concept is shown by the following Brazilian brands which raised the flag for a Brazilian sustainable fashion.
The bags of this brand are only made of ecofriendly materials and they have a differentiated, creative and exclusive design. Besides that BFL works with artisans cooperatives and posses other projects, like My Save Bags – returnable bags made of nylon – and partners which reaffirm the social and environmental responsibility of the company.
Vera, the creator of this accessories brand does a social work that consists of capacitating Brazilian women of poor and lacking communities and at risk situations to develop their manuals and creative habilities.
The label was created by Aline Daher last year. The idea is to give a touch of modernity in thevintage bags bought at jumble stores.
This French-Brazilian brand created by the fashion designer Gabriela Mazepa has as a motto these words: we like what you don’t like anymore. This idea in practice means in the recovering of the clothing items of other fashion labels, of vintage stores and even of the clothes and accessories in excess at friend’s wardrobes that in any other way were going to the trash. Trusting in upcycling, the brand creates unique and limited products which are manufactured by NGOs.
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