Jem Bendell's Blog – July 2011 Archive (1)

Disruptive Luxury - The Success of Elvis and Kresse is a Sign of the Times

The success of Elvis and Kresse is a sign of the times. After just 3 years it is booming and winning business awards for turning waste into luxury accessories.

The WWF report Deeper Luxury helped Kresse Wesling identify a market niche, turning waste firehose into high-end design. You can hear Kresse explain how she sees creative opportunities where others see trash, in her TED talk.… Continue

Added by Jem Bendell on July 22, 2011 at 22:42 — No Comments

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