The twice yearly event which dominates the diary of anyone claiming an interest in fashion is almost upon us once again. That's right, London Fashion Week, running from the 20th to 24th of February . And for those of us who prefer our fashion greener than green, Esthetica has now established itself as an indispensible aspect of the event.

Labels featured in the Esthetica area must adhere to a set of criteria including ethical trade, organic,… Continue

Those of you who have attended recent EFF events, or read through the latest newsletter, may have heard about Jo Maiden's up-coming trip to Ukunda, Kenya.

Over a 12 month period she will be providing an alternative and creative solution to Kenya's economic crisis by promoting community-driven, ethical and environmentally aware trade in fashion. To find out more about the aims of the project, visit the website

Everyone at EFF wish her well, and… Continue

With the growing awareness of sustainability and ethical fashion, people are more and more concerned whether retailers are sourcing their materials responsibly and whether they ensure that workers rights are being upheld.

With the recent accusations against Primark using sweat shop labour here in the UK, despite being a member of the Ethical Trading Initiative, the trust between consumers and retailers is at an all time low.

If you're fed up of feeling powerless to change this… Continue

If you are reading this blog, the chances are you have a passing interest in sustainable, ethical and environmental fashion. So maybe you would be interested in getting ideas and inspiration for making other positive lifestyle changes...

UK AWARE is an event being held at London Olympia on the 17th and 18th of April. It brings under one roof a huge range of inspirational businesses, products and organisations which may help you live a more sustainable lifestyle.

You can take the… Continue

Keeping up with the theme of 'do it yourself', here's another event - where you can get involved in making something new from something old. The Fashion and Textiles Museum located in Bermondsey, London, is holding a winter warmer beanie workshop on the 14th of February.

With the expert advice of milliner Mary Jane Baxter you can learn how to recycle an old jumper into a unique and cosy beanie hat or turban!

For more info, and to book a place, visit… Continue

With the gloomy forecasts for the economy continuing for the foreseeable future, it's no surprise that consumer confidence is low and people are being more careful with their money. There is also a growing awareness of how unsustainable our culture of throw-away fashion is.

There's a feeling of thriftiness in the air, which harks back to the days of 'make do and mend' in the 1940s and 50s. Cottoning on to this is the gallery/boutique Fabrications based in Broadway Market.

Along with a… Continue