Fatima Mahmood's Blog – October 2014 Archive (1)

Fashion with a conscience: Ala Mairi, fashion brand and social enterprise, launches second collection

Ala Mairi launches its second collection of luxury ethical garments.

The collection is inspired by ‘Fair Isle’ and ‘Shetland lace’. In 2011, founder and designer, Fatima Mahmood travelled to the Scottish highlands in search of independent handloom weavers and lace makers. It was there where she witnessed the intricacy and detail of the artisans work, and, indeed it was this research that helped instigate the creation of the Ala Mairi brand. The memory has resulted in the dream-like…

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Added by Fatima Mahmood on October 23, 2014 at 11:00 — No Comments

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