On Friday, February 20th, the British Fashion Council kicked off the 6th season of estethica—London Fashion Week's green initiative. Reputed as the world's leading showcase of sustainable designer fashion, estethica has grown from 13 to 37 designers, who adhere to one of three guiding principles: organic, fair trade, or recycled. From design to production onto retail and disposal, estethica aims at promoting sustainable life cycles in high end fashion. Encouragingly, several notable menswear… Continue

The words that describe sustainable design within the garment industry are starting to abound, each laying emphasis on a specific aspect. We read of "green fashion," "organic fashion," "eco-fashion," "sustainable fashion," "ethical fashion," etc. So, I ask myself, "In menswear, where are all these fashions?"



A simple google search will show that "organo-men's" is actually in the early stages of the game, offering an assortment of eco-T's and other isolated green garments. What we… Continue

When I walk into my favorite store and spot a nice pair of jeans, I basically begin considering the color, the style, the fit, the texture, the price, and any available discount of the garment. I rarely question much else. How about you?



Recent popularity of green technologies and practices has flooded us with new buzz words that we hear and read everyday: "green fashion," "eco-fashion," "organic fashion," "ethical fashion," and more. So what's going on? These are all categories… Continue

Men's Fashion by Francesco