Information on ethics and CSR with particular reference to branding
About me / About business or organisation:
I am a masters student currently doing my dissertation on the role od ethics and CSR in branding and the creation of brand equity with an internal compartive analysis of People Tree and American Apparel.
Career history / Company history:
I have worked in retail but mty experience is limited due tp the fact that I am still in university. As I am studying retail I owuld like to broaden my knowledge of the area before entering the work force.
Comment Wall (3 comments)
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I would very much appreciate your help. I am studying for an MA in Marketing at Kingston Business School under the supervision of Professor Robert East. We are conducting research about Fairtrade goods and ethical fashion clothes, and ask you to complete the enclosed short questionnaire. I am also offering a £50 shopping gift voucher to the lucky prize draw winner!!!!
I really need to find social responsible persons who buy ethical fashion clothes. Any help in distributing my link among ethically concerned people will be very valuable.
Could you please complete this questionnaire, following the link