Fui is an Ecuadorian design studio which is dedicated to upcycling inner-tubes and billboards into a variety of colorful and useful accessories. Our product line includes shoulder bag, handbag, wallet, tote, purse, pouch, cases, etc. "Fui" is a Spanish word which means "I was", and it symbolizes the dynamic process of upcycling, our creativity and the changes that our society needs.
Career history / Company history:
Since founded in December 2010, Fui has played an leading role in the society, especially among the young people, showing our creativity and dedication to help solve the environmental issues in a fun and encouraging way. After working hard to improve our product design and quality, we hope that more people can enjoy our functional and useful products.
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