Vishakha Ruhela
  • Female
  • Noida, Uttar Pradesh
  • India
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Profile Information

Profession / role:
Creative Head and Co-Founder
Company / organisation:
Brand: Mrittika , Company: RuMi CRAFT LLP
Website (if you have one):
www.mrittika.co.in
My primary role in relation to fashion is:
Entrepreneur
I am looking to discover or buy
PR / Press
I am looking to sell or offer
Finished Branded Products
About me / About business or organisation:
Mrittika is an Indian fashion accessories brand of RuMi Craft LLP that aims to provide its clientele with products exhibiting an elevated aesthetic, made with authentic handcrafted fabrics and leather alternatives, while working directly with a myriad of craft clusters in India, with emphasis on fair pay, sustainability, social conscience and transparency.

Mrittika’s goal is to be recognised and revered among both customers, as well as craftspersons as a socially conscious, transparent and sustainable brand that is making a difference in the Indian handloom and handcrafted textile sector through its efforts.

‘Mrittika’ is a Sanskrit word that means, ‘born from the earth.’ It also refers to the goddess of the earth or ‘Mother Earth,’ as many people call it. The decision to name the brand so came from the earthy calling that the founders wish Mrittika’s products to deliver to their customers. They believe that there is a certain connection to the earth that human beings bear. This connection is evident in the attractiveness of the rustic and uneven quality of handmade fabrics. Therefore, in a mechanised world full of synthetic products, Mrittika’s products are meant to remind its customers of their roots.

RuMi Craft is the conjunction of Vishakha Ruhela and Nandini Misra, the founders of the company, and their deep love and passion for crafts. Rumi is also a Japanese name that connotes beauty and flow, and is also the popular name of Jelaluddin Rumi, a 13th-century Persian poet, Islamic scholar, theologian and Sufi mystic, who wrote beautiful and poignant poetry, which inspires the founders of the company.
Career history / Company history:
In 2008, Vishakha and Nandini, the founders of Mrittika, met and became friends in Kota, Rajasthan while preparing for their engineering entrances. Over the years, these two girls who were supposed to become engineers ended up becoming designers and on one sunny San Franciscan afternoon in 2015, as the two sat discussing their love for Indian textiles, Mrittika was conceptualised. A little over a year later they met again, this time in India, to convert this concept into reality and formed RuMi Craft LLP.- the parent company of Mrittika.

Through Mrittika, Vishakha and Nandini want to use social entrepreneurship to build a transparent, socially conscious and sustainable brand, which will involve customers in its efforts and encourage them to buy sustainable products and make a difference in the Indian handloom and handcrafted textile scenario.

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At 10:02 on February 5, 2018, Sophie Reyer said…

Good Day,

How is everything with you, I picked interest on you after going through your short profile and deemed it necessary to write you immediately. I have something very vital to disclose to you, but I found it difficult to express myself here, since it's a public site.Could you please get back to me on:(sophie_reyer25@yahoo.com) for the full details.

Have a nice day

Thanks God bless.

Sophie.

 
 
 

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