Profession / role:

Boutique Owner

Company / organisation:

à ma fille

Website (if you have one):

www.amafille.com

My primary role in relation to fashion is:

Retailer

I am looking to discover or buy

new designers and participation in events that enable me personally to fulfill a greater role in sustainable fashion and environmental movement.

About me / About business or organisation:

During my studies for a degree in Environmental Science I noticed a gap in the market for 'slow' fashion made according to fair ethical principles with minimal environmental impact. My passion for shopping and the environment converged to create the boutique à ma fille. The 3 main goals are to ensure protection of the planet while respecting the rights of people working in the garment industry and maintain the integrity of traditional methods. Mother of 2 I opened and dedicated the boutique to my children in October 2011. I believe the boutique to be an organic living thing in itself.

Career history / Company history:

Experience in retail banking and event management. The boutique opened in October 2011.