UK Boutiques interested in ethical and eco fashion of eco chic concept
About me / About business or organisation:
I represent in the UK the Eco Chic brand by Caterina Ailiesei, helping to promote the brand and finding the UK boutiques working with ethical and eco fashion who are interested in buying our collection.
The collection is created using only ethically sourced natural fibres such as silk, obtained through non violent process, organic cotton and bamboo, which are dyed using only natural vegetable dyes. This is the ethically responsible fashion without any compromise on the design, as Caterina Ailiesei offers a range of styles able to satisfy the tastes even of the most demanding clients.
The collection represents a range of styles suitable for smart and elegant day wear or evening wear.
All the styles are produced in small to medium size series, all made by clients’ orders, at Caterina Ailiesei’s own factory in Romania. All the fabrics are not from mass production either and are especially made for the collection. The prints used in some of the styles are unique and especially designed for this collection only.
Career history / Company history:
Although this Eco Chic brand is quite new, Caterina Ailiesei is not a newcomer in the fashion industry. Since 2003 she successfully runs her own company of fashion design, development and production - Katty Fashion (www.katty-fashion.com). She makes her own label Katty Fashion of casual and office ladies wear. Besides, she closely collaborate with many well-known labels, including Dorothy Perkins, Jane Norman, Miss Selfridge, Ghost, Handwritten, , John Rocha, Tara Jarmon, Aline Ochoa and others.
The fact that Caterina Ailiesei has her own factory means that there could be quite a lot of flexibility in dealing with clients’ orders and that the pieces can be edited to the tastes and demand of certain clients if needed.
The Caterina Ailiesei Eco Chic brand successfully sells in Scandinavia and Germany where customers are very much conscious of the ethical aspects of the fashion. However, we’ve just started to introduce our collection and its Eco Chic concept here in the UK.
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