producer-retailer partnerships with high-end ethical boutiques, to design and produce private label production for high-end, ethical market
About me / About business or organisation:
Creative Director/Designer/Co-owner for independent and ethical fashion house, Mehera Shaw. Owned by Shari and Mark Keller. Launched in 1999.
Designer: developing and overseeing all aspects of original style design and
Developing original designs/patterns for women’s collections.
Creating multiple collections for women’s market per year in range of natural fibers: cottons, wools, silks.
Developing colorways and handblock print designs directly with wood block print artisans in villages in India.
Sourcing fabrics: organic, handloom, artisan textiles in India.
Mehera Shaw is a small-scale, independent fashion house started in 1999 as a line of ethically–made, natural fibers/eco-friendly clothing. Trademark niche: bohemian classicism in vibrant, feminine and comfortable styles. Hand block prints, Asian and vintage inspiration add to the artisan feel of the collections. The style is upmarket, sophisticated casual wear in the better price category.
Career history / Company history:
1999 — Present
Creative Director/Designer/Co-owner for independent and ethical fashion house, Mehera Shaw.
Priciple owner, director of Mehera Shaw Textile Pvt. Ltd. in Jaipur, India—a fair-trade production/manufacturer of high-end, natural fiber clothing for export.
2000, Ph.D. Anthropology, UT Austin, area specialization in India.
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