Profession / role:

Creative Director

Company / organisation:

Antithesis

Website (if you have one):

www.antithesisblog.com

My primary role in relation to fashion is:

Designer

I am looking to discover or buy

Collaborations, sponsorships, press, customers, suppliers, manufacturers

About me / About business or organisation:

ANTITHESIS is a collaborative project by Renée Lacroix and Zahra Ash-Harper. It is a slow fashion label which produces high quality, versatile, transeasonal capsule collections.

ANTITHESIS’ first collection, the ‘Carry on Closet’ will be a 10-piece capsule collection aimed at responding to the hectic lifestyle demands of cosmopolitan commuting professionals. The pieces will be versatile, comfortable and easy to pack, while of course looking stylish and sexy. Look out for more details, the collection will be available through our website from Fall 2012.

Career history / Company history:

ANTITHESIS is a ‘grass roots’ fashion brand, breaking away from the fashion mainstream through slow design to create fashion sympathetic to the lifestyle needs of their cosmopolitan customers.

ANTITHESIS is about choice. We seek to become the chosen brand for women ‘in the know’. ANTITHESIS and the female consumer choose each other as we share a common perspective in believing the cost of consuming fashion should be offset to the benefit of society and the environment.

ANTITHESIS embraces the spirit of enterprise, it’s daring. Taking risks to innovate and set trends. We cherish individuality and want to challenge our audience to get creative with the styling of their wardrobes and discovered new ways of wearing garments.