Profession / role:

Communications, eco, design, film

Company / organisation:

Gardenersmedia

Website (if you have one):

www.gardenersmedia.com

My primary role in relation to fashion is:

Consumer, Designer, Buyer, Supplier, Consultant

I am looking to discover or buy

Collaborators, instigators, participators, waste rejeuvenators

About me / About business or organisation:

my interest in ecocologically sound fashion that demands a more conscious and respectful society has long been evolving.

from communications to design, multimedia production and ideas creation I am in this for the long term with a view to making change happen on a dynamic and broad scale.

my start-up project The Gardeners in where I spend time working with other ethically led enterprises developing and producing brand communications

I am looking to set up a network of makers and do-ers to revolutionise the UK textiles cottage industries as well as launch a fashion range that promotes funcionality with eco-chic.

these early days of serious business development and partnership are awe-inspriingly free and productive. the world really is our oyster and we believe we can make change happen, it's just a question of who we will be doing that with.

the idea is that we'll work with anyone dedicated to disseminating an authentically ethical communication to promote better ways of living, being and making business sense; read working with corporates, change-makers and innovative initiatives.

currently we're developing work with a variety of ethical champions and making a set of viral films to help reduce stigma towards Mental Illness for Cheltenham Strategic Partnership and our summer unfolded with a plethora of events and experience where the Gardeners continued to sew their seeds...

we started up Gardenersmedia in February this year after 18 months of my part-time foraging in this field of gardens and possibilities mixed with part-time work as a freelance Producer.

Career history / Company history:

2008 saw me produce x4 3min Wonders for C4 with Tom Haines and Tate Media, create an artist masterpiece with Shelly love and Cicusspace, supported by the Arts Council; Forgotten Circus takes us into a never-never world of in-between space and circus being. Shown at the Richmix. The Roundhouse & Shunt. Again with Tom we made a music video for Texan band White Denim which has over 110,000 views on You-Tube; Shakeshakeshake.

I took a design & event concept to the Secret Garden Party and produced an original space known as the Sensual Revolution, incorporating live classical - electro music, DJ's, hair-dressing, wild make-up, fantasy islands, golden pineapples, Chocolate Harlots and roaming wolves.

Later in the year, I travelled to India for some time devoted to my image resevoir and adventuring; life abounding. Working for Alastair Sawday along the way as a Special Places to Stay Boutique Inspector....:)

2007
The Gardeners squeezed in a film for prestigious architects Feilden & Mawson, global research leaders Hall & Partners, waterways inspirators Thames 21 and created a series of graphics and art fashion films for RE:Fashion awards, also making their runway film & behind the scenes doc. Plus 3 UK ppv asia language ads for Bristish Heart Foundation and Islamic Relief.

Diana, a film I produced with Aleem Khan in late 2007 has gone on to do very well indeed on the festival circuit and was born of our combined desire to tackle transgender issues with a good short. Prior to that I made 9 films for Unilever brands, working in interanl communications for a Dove, Persil, Axe, Surf, and the CFO Simon Clift.

In 2006 I worked for Hat Trick, HTV2, Missing In Action films and on various freelance film & multi-media projects.

Past experience in the creative industries:

...of marketing, strategy and event production; working for 2 years with the highly innovative Host Universal; a powerhouse of creative communication and brand development for clients like Cafedirect, The Body Shop & Triodos Bank; making theatre for coffee come alive at the Edinburgh fringe, taking the issue of self esteem worldwide and bringing green banking to the fore. See www.flight5065.com for a taste of the fantastic.

...devising new work, development and research for ZKK; award-winning documentary makers, and with theatre companies such as Tara Arts, Goat Island, Hushhush and the Department of Drama, Bristol.

...production roles for Missing In Action Films (Ex-Memoria, Scott Walker: 30th Century Man), Addiction, Revolver, HTV, The Greenwich & Docklands International festival.

Host Universal Ltd – Creative Communications Company, Soho
Employed between JANUARY 2004 - JANAURY 2006;

∑ Project Manager for Host Universal Office Relocation, Refurbishment & Interior Design – August – October 2005.
∑ PA/ AP for Flight 5065; creating a unique event for Cafédirect - working across all areas from set-up of systems & sourcing of contributors to event production;
∑ Role included daily team management, research & development of content; creative, client & artist liaison; deployment of talent briefs; integration of print & marketing materials; co-ordination of creative & production copy, PR materials & production team; research, co-ordination and development of new artistic relationships & deployment of talent brief.
∑ Co-ordination and liaison with 146 Artists and partner organisations including Africa 05, Comic Relief, The Royal Court, NT, Jonzi-D, Turin Brakes, Skin, Beth Orton, Emmanual Jal, Jo Brand, Arthur Smith and Damon Albarn curating for Honest Jons: see www.flight5065.com
∑ PA and Co-ordination for various Cafédirect projects, Ads & live events.
∑ Daily PA duties with Office Management; to include development of new business contacts; daily team management across ongoing projects and new business.  PA to New Business Director & Creative Director.
∑ Budget handling and set-up & sourcing of artists, contractors & suppliers.
∑ Creative, client & artist liaison.
∑ Co-ordination of print & marketing materials across projects. 
∑ Proof-reading/ copy-editing & co-ordinating final ad production elements.
∑ Project Management for new website build: see www.hostuniversal.com
∑ Co-ordination of creative development workshops.
∑ Managing daily office traffic, web updates, press ads and people.