Brave GentleMan is the premiere resource for Principled Attire & Smart Supplies™, carefully curated to accommodate the most ethically handsome™ of men.
My name is Joshua Katcher. I started Brave GentleMan, the store and label, after several years of writing The Discerning Brute (thediscerningbrute.com), researching the very best men's designers, brands, and lifestyle products that meet a rare combination of stringent aesthetic and ethical criteria. BraveGentleMan.com is for the indulgent heroes, protectors, defenders, adventurers, and men with lionhearts. Everything available on BraveGentleMan.com is assured to be 100% vegan. We also strive to only showcase items that are sustainably produced in fair-labor conditions, and whose brands are not simply creating handsome products, but addressing ecological, social justice, and animal rights issues that will lay the groundwork for an intelligent, compassionate future, and allow men with a strong sense of personal style to express themselves with pride in their principles.