Fazreena Tasneem Ismail
  • Female
  • London
  • United Kingdom
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Profile Information

Profession / role:
Managing Director
Company / organisation:
Fair Play Products
My primary role in relation to fashion is:
Designer, Supplier
I am looking to discover or buy
Contacts in the Ethical trade and to network and gain more knowledge of the industry.
About me / About business or organisation:
I have over 10 years experience in the fashion industry, specializing in the sleepwear sector.

I started my career in the hospitality industry and within a year climbed up to a managerial position in a five star hotel. During my time in the industry, I designed and introduced the concept of 'Executive Floor' to the Taj Hotels group and was also nominated Employee of the month during my services at the Hyatt Regency in Dubai.

My interest in fashion and the retail industry led to begin by importing excess stock of branded lingerie (Generic labels) from factories in Asia. Having lived over a decade in Dubai, United Arab Emirates, I successfully ran my own retail stores, and travelled around the gulf (Qatar, Bahrain, Kuwait, Saudi Arabia) selling my garments to wide range of clientele.

In 2003, I won the title of 'Fashion Designer of the year' award and an award for 'Best Use of Fabrics' at an annual competition held at the World Trade Centre in Dubai, UAE.

I am about to launch my own label of Fair Traded sleepwear in the UK soon.
Career history / Company history:
Please see above!

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At 11:10 on April 1, 2010, George said…

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