• Female
  • Johannesburg
  • South Africa
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Profile Information

Profession / role:
Company / organisation:
In African Soil
Website (if you have one):
My primary role in relation to fashion is:
Business Owner
I am looking to discover or buy
I am looking to sell or offer
Finished Branded Products
About me / About business or organisation:
We as a company specialize in beautifully designed and handcrafted fashion and interior pieces made by local artists in Africa. Our aim is to support and develop our local artists while uplifting and supporting their families and communities. We choose designers that are re-interpreting ancient traditions and techniques in a modern, more minimalist context.
Career history / Company history:
Born and raised in Africa, Elizabeth van Eeden is the founder of In African Soil. With a background in marketing and a passion for beautiful design and fashion has lead her in starting her own company.

‘After seeing the African design and fashion landscape change over the years I believe there is a uniqueness and depth to African design the world hasn’t seen’

There is no bigger satisfaction in life than helping and uplifting communities by empowering them to do what they love. Therefore, it is our aim to ensure the craft and design in Africa doesn’t get lost but is celebrated in its entirety.

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