we are an Australian based kids fashion brand sizes 2-12. our focus is on high quality 100% cotton kids basic with a design edge.
Career history / Company history:
Alfie was founded in 2014 after a long time search for a brand that offered high quality, on trend kids basics, that could be worn day in, day out. We all have our favourite classic white tee or plain black tank that we can't live without! But where was it for the kids? After all, it's these basics in our wardrobe that we end up wearing most of the time.
Alfie has developed into the all round go-to brand for high quality, effortlessly cool threads that kids want to wear, play and live in. Our use of 100% super-soft cotton jersey means they never want to take it off and our subtle sense of fun and mischief is present in every design.
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