Profession / role:

On-line Retailer

Company / organisation:

DeviDoll

Website (if you have one):

www.devidoll.com

My primary role in relation to fashion is:

Retailer

I am looking to discover or buy

Eco-conscious luxury lovers!

About me / About business or organisation:

DeviDoll.com is a luxury, high end ethical fashion and lifestyle online boutique, offering designer fashion, accessories and furnishings for the home, from ethical brands worldwide. We only stock products that, in some way, benefit this Earth and its people. The moment you choose something from DeviDoll's collection you contribute to a wiser use of human and natural resources.

DeviDoll go further than organic cotton t-shirts, denim and casual wear – we put the utmost importance on trend awareness, choice of fabric, quality tailoring, exclusivity and exquisite design. Every label at DeviDoll, first and foremost, meets these criteria.
Made from organic fabric
Made from alternative fabric (including hemp; soya; bamboo; modal; peace silk)
Especially benefits children and/or women in its production
Helps revive ancient handicrafts among local populations
Made from vintage or reused materials

The instinct to look good is in all of us. So is the instinct to do good. DeviDoll's intention is to bring these two important impulses together -- making it possible to look fabulous on the outside and feel spectacular on the inside.

Check out the DeviDoll blog- ‘Curate Your Consumption’ at http://devidollblog.blogspot.com/

Career history / Company history:

Now in its 2nd year, DeviDoll.com continues to set the standard for the most fashion forward ethical wardrobe. During the AW08 London Fashion Week season, DeviDoll’s founder Sindhu Venkatanarayanan spoke on ‘What is Ethical Fashion’ at the groundbreaking FaCshion event in London, she was involved in London Fashion Week’s Estethica panel and DeviDoll was a retail sponsor of the Make Your Mark in Fashion Grand Finale Catwalk Show.