Andrea Frua De Angeli
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  • Milano
  • Italy
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Profile Information

Profession / role:
Founder / Conceptual Designer
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Business Development, Networking & Product Distribution
About me / About business or organisation:
The name De Angeli Frua in Milan is connected to the textile industry founded by Ernesto De Angeli and Giuseppe Frua.

Throughout my life and against the will of his friends and especially his family, I have always done things individually and in my own way.

I have been involved in a variety of activities ranging from sports events, to kids programming and videopedias, to the world of visuals, Andrea managed to build a strong focus regarding his vision and his sensibility.

As we all know, hidden feelings and roots always grow when and where we least expect them to. Recently I found myself in a particular moment in life where his path seems exactly that: an unforeseen magnetic attraction to his origins which magically goes back to printing on textile just like his ancestors did.

No job, a wardrobe and new encounters naturally lead me to a screen printing company on the outskirts of Milan. On this occasion I play with the technique I had previously endeavored for the first time back in NY at the age of 13.
I now strives to create a new dimension in fashion wear in a time where creative ideas seem to be the only way to move
Career history / Company history:
Healthy of a degree in Business Administration @ the European Business School, London.

A 10 year career in Sports and Children's TV post production, working for TWI, IMG Group, ESPN Classic, Media Partners, 3 Monos, Infront AMS and OVO.

However my last experience terminated abruptly and I found myself in the condition of re-inventing myself.

DNA sometimes comes out unexpectedly and so with out any experience in the printing of textile I decide to pursue a fashion project but with a sustainable twist called Mori-Mondo, The Reincarnation of Fashion.

By breathing life back into old items of clothing, Mori-Mondo creates an opportunity, for a garment to acquire a new life.

Each garment is carefully selected for its quality fabric and exclusive style by researching suitable vintage and quality clothing from Private Wardrobes, Charity Shops, Flea Markets, Stock Shops and Used Clothing Warehouses.

Its creative regeneration reduces waste thus contributing to a healthier planet.

Morimondo therefore envisions to achieve a fusion of style with an environmental consciousness by recovering and restyling clothes that may have finished their life cycle for one person but may be the UNIQUE fresh start for another.

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