Profession / role:

Entrepreneur

Company / organisation:

Proper Practice

Website (if you have one):

www.properpractice.co

My primary role in relation to fashion is:

Entrepreneur

I am looking to discover or buy

Production Services

I am looking to sell or offer

Finished Branded Products

About me / About business or organisation:

I set up Proper Practice in Barcelona to encourage the conscious consumer and build customer loyalty through brand positioning and transparency driven communication. Proper Practice helps brands showcase their true value and modern consumers understand products by showcasing a making process to engage with.

I'm also researching and designing a first small collection of bed linen aiming to offer it to clients as a transparent product. Want to encourage the consumer curiosity on knowing more about the source, the process and the social end environmental impact of products.

Career history / Company history:

A passion for cultural change and a people-centered approach to business led me to specialize on the social and creative enterprise in London where I've been working on business strategy, sustainability, innovation and communication before setting up Proper Practice strategic brand agency.
I'm co-founder of Unlimited Meanwhile Ltd a creative consultancy specialised on urban revitalization and place-making for community and creative benefit. I set up Mentrestant, a delivery arm and consultancy on urban revitalisation in Barcelona, and Cu-Cu App to scale the reuse of flexible empty space through technology in the UK. I'm still getting involved as mentor, trainer and consultant to urban revitalization projects.

I led start-ups for years to strategically reshape their upcoming opportunities by using both creative and strategic thinking, open-innovation, thinking behind design, co-creation methods and a strong design culture. We work together mainly on ideation, business development, branding and internal organisation.