Barbara Wong

Female

Hong Kong

Hong Kong

Profile Information:

Profession / role:

Creative Director

Company / organisation:

Shine 21

Website (if you have one):

www.shine-21.com

My primary role in relation to fashion is:

Consumer, Designer, Buyer, Retailer, Supplier, Tutor, Consultant

I am looking to discover or buy

Learning more about sustainability design issues; networking and share with other professionals who also keen on sustainability design and business issues

About me / About business or organisation:

I am the founder of Shine 21, a branding and design consultancy firm specialized in fashion, jewellery, beauty and fashion related consumer products. I provide design and development, marketing strategies, as well as branding strategy and management for SME’s.

I also specialized in sustainability design and business issues and hope to help SMEs to tackle the problems regarding these issues.

I have strong background in fashion and consumer goods market for over 17 years. I have a MA Design from the Hong Kong Polytechnic University and MBA (Marketing) from University of Stirling in UK, plus a Graduate Diploma in Managing Consultant from the Unversity of Hong Kong (Poon Kam Ki Insitute). In 2007, I also gained a Master accessories design from the Domus Academy, Milan, Italy. I teach extensively in several tertiary institutions in Hong Kong.

Career history / Company history:

I was a fashion designer since 1992 and worked in the fashion industry for over 18 years. During this period, I have gained experience in design & development, marketing and branding.
In the last eight years or so, I have been teaching extensively in tertiary institutions in Hong Kong.

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