Resource | Marketing Internet Marketing, Ecommerce, and Your Website


Resource | Marketing Internet Marketing, Ecommerce, and Your Website

Join this group to learn how to market your ethical fashion brand on the Internet. We are experts in ecommerce and web development- ask any related questions here. We also can give advice around outsourcing your web development ethically and cheaply.

Members: 231
Latest Activity: Aug 16, 2018

Discussion Forum

Would this be of interest to your online store?

Started by Eco Fashion World. Last reply by rosemary yoshikawa May 31, 2013. 4 Replies

Looking for Volunteer Website Designer

Started by Dhirendra Singh. Last reply by TINA UFELI Dec 3, 2010. 4 Replies

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Comment by Athena Bentila - MuMu organic on April 1, 2012 at 7:43
Comment by RUW Bags on November 9, 2011 at 10:48

I would like to introduce you to RUW Bags, made from recycled materials they are very individual and fun.  The bags range from sholder bags to laptop bags, sports bags and work bags, a bag for every occassion!

Have a look at the website , I would love some feedback & suggestions for improvement 

Comment by Maiya on September 22, 2011 at 22:35


We launch our new UK based ethical fashion womenswear label Maiya with our debut collection for Spring/Summer 2012.


Best wishes,


Comment by AUDREY V on September 5, 2011 at 11:54

Hello Ali and Everyone,

I am a post graduate research student at Central Saint Martins in London and I am developing a game in collaboration with teens to create awarness about fashion and ethics. I am organising an Ethical fashion show in october and I am looking for labels and online store who would like to promote their product in the fashion show.


@Ali, I sent you a friend request as I really like the irregular bag and the joggi shopper. Please let me know if you would be interested in collaborating.


@Everyone: I would like to find clothing for the show so if someone is interested please add me to your friends or contact me via email at: a.vincent(at)

I just lunched the fist part of my project, it is an online platform, you can see it here

Feel free to give me some feedback. 


Comment by Ali Gane on June 8, 2011 at 11:06

Hello to all group members!

I launched my online multi-brand ethical boutique 6 months ago. I specialise in upcycled and/or fairly traded bags for both men and women and trade under the brand name of 'onfriday'. Feel free to have a mooch around my onfriday website  - I'd also be very grateful to receive any feedback too!


Many thanks and I look forward to hearing from you!


Comment by Jane A. Nelson on February 22, 2011 at 13:59

Hello Internet Marketing,

I would be very pleased to join your group.  My newsletter - and web - if you want to know my passions.


Best rgds.,




Comment by Mell Basics on December 23, 2010 at 10:28

Dear Members,

Mell Basics is a designer basics brand for women, offering tanks, tees & more in a variety of colours to mix and match. It was founded in February 2011 by Malaysian fashion designer Melinda Looi.

Our mission is to offer an affordable designer collection of organic basics that combine comfort with colourful elegance and change the way women think about basics.

All our products are made with 100% certified cotton. At the moment our range is only available in Malaysia but we are currently working on potential arrangements in Australia and Singapore.

We are looking for future business opportunities as well as feedback on our brand and how we could improve and be the best we can be for our customers.

Thanks for the interest in our brand.

Best Regards,

Isabela Pascu

Marketing Manager

Comment by Athena Bentila - MuMu organic on December 19, 2010 at 10:20

Dear members,


MuMu is a new brand of organic women's clothing that was founded in 2009 and we are very happy to announce and present our 2011 spring/summer collection.

Breezy, light, handmade dresses are produced locally in Greece with fairly traded, 100% certified organic fabrics. Our clothes are made with love and with the greatest respect for nature.

The SS11 collection is inspired by the place it was dreamed up: the Cyclades islands of the Aegean sea, with its blue skies and cobalt-coloured waters. Solid colors, polka dots and a very fine lappet voile with lovely self pattern are some of the fabrics that we used for our SS11 collection.

MuMu guarantees high quality women's clothes, flawless and pure, designed to last.


Please visit our site : and take a look at our previous collections.

We hope you will love MuMu clothes. Thank you for your interest in MuMu organic.


We need any kind of help/support/advice concerning marketing our brand MuMu organic on the internet. Feedback is also welcomed and higly appreciated.


Best Regards

Athena Bentila


Comment by Sanyukta Shrestha on December 3, 2010 at 20:02
Dear Friends
I m happy to share with you my new updated website and my eco friendly collections. Your comments and suggestions will be a great help!

Many Thanks
Comment by Myriam Morgenstern on June 8, 2010 at 6:30

1- Agents
The agents are the Nogaya sales representatives for agreed territories. Their role is to sell the Nogaya items to deco shops, high street shops, retail chains, etc ... They do report to us regularly on their work. They place the orders with us by email.
• There is a minimum of USD 1,500 per order.
• They make 15% commission on the sale turnover they generate. For instance, the agent sells for USD 1,000, he/she makes USD 150.
• We expect an agent to generate a turnover of at least USD 10,000 a month.
• The commission is paid by money transfer once the customers have fully paid (100%) Nogaya.
• As a fair trade business, and as a partnership goodwill, we expect our agents to buy the samples at wholesale price.
The agents will have to manage the relationships with Nogaya retail customers on behalf of Nogaya. As such, they need to be able to explain the Nogaya marketing stance, especially in terms of lead time to manufacture the women artisans' items. The lead time can go up to 4 months for some items. They also need to talk about our payment terms. As a fair trade business, Nogaya pays its women artisan groups when the order is placed. Hence Nogaya expects its customers to pay a minimum of 50% of the order value at the order, the balance upon delivery.

In order to simplify delivery and to manage import regulations efficiently, Nogaya will sell its products FOB India or Israel. The transport will be arranged by Nogaya and charge at cost. All import duties, VAT and any other local taxes in the import country will be handle by the final customers.

2- Distributors
The distributors are the Nogaya selling arms and representative of Nogaya in agreed territories. They market the Nogaya products to their own network of customers. They organize marketing campaigns and promotions in order to push the sales. They use local advertizing when deemed necessary. They report regularly on sales progress.
• They buy Nogaya products at 70% discount on public selling price and resell to their customers at the public selling price. Based on their knowledge of the local market, they could sell at a higher public selling price and share the difference with Nogaya who in turn could share the extra profits with the women artisans groups in the form of extra training or supports.
• Nogaya expects its distributors to generate a minimum of USD 20,000 a month.
• As a fair trade business, Nogaya requests its distributors to pay 50% of order value at the order, balance upon delivery.
• The minimum order size is USD 5,000.
In order to simplify delivery and to manage import regulations efficiently, Nogaya will sell its products FOB India or Israel. The transport will be arranged by Nogaya and charge at cost. All import duties, VAT and any other local taxes in the import country will be handle by the final customers.

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