Invitation to THEKEY.TO, Event for Green Fashion, Sustainable Lifestyle and Culture in Berlin, January 2010

Dear members of the Ethical Fashion Network,

Successfully launched in July 2009 THEKEY.TO – the international event for green fashion, sustainable lifestyle and culture – has now been working full steam ahead in preparation for THEKEY.T(W)O with lots of enthusiasm and an expanding international team.

THEKEY.TO will be taking place at Heeresbäckerei in Berlin, 20th - 23rd of January 2010 and we can assure you that it is definitely something to be excited about.

THEKEY.TO is an international fashion trade show exhibiting the most innovative and sophisticated environmentally and socially conscious brands in Berlin Fashion Week. Moreover it provides you with a platform for the interchange of information, culture and spontaneous networking among international experts, green visionaries and fashionistas who share the same positive intent: to achieve a more green and socially responsible world. 

The Heeresbäckerei, on Köpenicker Straße 16/17 is an impressive, enchanting building in the trendiest part of Berlin, Kreuzberg, next to the river Spree, connecting THEKEY.TO with other Fashion Week hot spots. The location has a great and multi-faceted ambience. Here, two diverse spaces will allow for up to a hundred brands: on the lower level with elegant, classic high ceilings and wide windows and upstairs with its contemporary, industrial feel. Check it out: www.magazin-heeresbä

If you are interested to exhibit, please contact our brand management team at
Online registration for visitors will be available within the next two weeks, or by contacting our visitor management team at

THEKEY.TO: 20th - 23rd of January 2010, BERLIN 

We look forward to seeing you in January. 

Frans, Gereon & Rostislav
And THEKEY.TO crew

New York Times: “new and promising organic fashion fair”
Fashion Insider: “The creative atmosphere expresses a spirit of optimism”
Kuwait Times: “Organic, recycled‚ recessionista chic hits Berlin”
London Telegraph: “A platoria of up-market “green” clothes, accessories and cosmetics”
Zitty: “World saviors 2.0”

THEKEY.TO office:
Phone: +49 30 684 09754
Fax:  +49 30 6870617
Office Hours:  10:00 – 18:00 (Berlin time)

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Are you organizing a 2011 version?
Are you organising a 2012 version?



I can confirm THEKEY.TO is scheduled for 2011 - it starts tomorrow. You can view details on this and other up and coming event on the EFF calendar HERE

We will start adding events for 2012 in due course so keep checking back for these dates.







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