Identify external drivers impacting revenue growth of Macy's

Macy’s is one of America’s oldest departmental stores. It’s a main stream retailer and continues to wow its customers by its notable assortment mix, exclusive brands and gala parades (Thanksgiving Day, Fourth of July fireworks). Macy’s also operates high-end stores under the brand name of “Bloomingdales”. Macy’s operates in the following categories – Feminine accessories & Intimate apparel, Men’s and Children’s apparel, Footwear & Cosmetics, Home/Miscellaneous.

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