I am a final year student in Leeds, as part of my studies I have to conduct research and write a report on a topic I am interested in. My research aims to answer the question:
Why consumers don’t consume ethically: the justifications and rationale consumers use to explain the deviation between intentions and behaviours with ethical fashion purchases.
I will be collecting primary research through a questionnaire and some mini focus groups, which will both focus on consumer awareness of the availability and credibility ethical fashion, and the labelling currently used on the high street.
Ethical%20Fashion%20Questionnaire.docxI would really appreciate it if any one who has an interest in this topic would complete the questionnaire attached and email it to me at firstname.lastname@example.org any thoughts or opinions are also welcome!