Hello Eco-Innovators,

I want to share this viral video to you about why organic matters. It specifically pertains to the apparel industry. Take a look and tell me what you think! http://www.youtube.com/watch?v=NFJlK2l5zNs 

We are all a part of the solution.

Ciao,

Rita Luppino

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Thanks for your response Cindy. I agree- it's a quick viral message that gets the facts out to the people. Anvil had it on loop at this years Farm Aid concert. Hopefully it will reach larger audiences and enhance consumer awareness about organic clothing.

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