Are you considering offering your services or launching a new product in China? It is a myth that only large companies can penetrate the Chinese market; small companies with knowledge of the market and business culture also have a good chance to succeed. This event will give you practical advice on steps you should take to make a name for your business in China. We will cover IP rights and contractual issues and will explain what you need to consider in terms of your target market, how you can establish your brand, and how you can handle subsequent communication and discussions with potential clients in China. We will talk about how you can protect your IP against counterfeiting, and ways to distribute, promote and sell your products in China.
Admission is free however places are limited. To reserve your place you must register and book online at: http://www.own-it.org/north/events/making-a-name-in-china-a-practical-guide-to-marketing-and-expanding-your-design-business-to-china