Rouge Noir has a Fashion PR treat for you.
If your goal is securing better stockists, increasing your margin on sales, increasing sales from your website or reaching new markets, book now for this event is not to be missed.
The workshop will emphasise practical PR skills and how to use media to benefit a fashion designers business.
|Breakfast / Networking|
|10:30am-12:30am||Essential PR knowledge for the Fashion industry
What is PR? How presence in the media can position your brand and positively affect your bottom line.
What results can be expected? PR results can be subjective. Be armed with serious expectations and know how to evaluate a press hit.
What PR CAN and importantly CAN’T do for your label? Gaining a clear understanding of the power of good press and how to make the most of it in terms of sales. Your side of the PR bargains Press releases: how to write them and develop relationships with the press
How to pitch ideas to magazines and newspapers
How to resource the media with great content about your label.
Kiki – RougeNoir PR
|12:30pm -1:00pm||Lunch break|
|1:00pm – 1:30pm||Database basics
|1:35pm – 2:00pm||
Branding in Fashion Industry
Ceci is a London-based fashion writer and consultant, whose is focused on the interplay of brand identity, commercial development and intellectual property protection in the fashion and luxury industry. She founded BRAND&COMMERCIAL as a strategic resource and consultancy, focused on delivering solutions in commercial strategy and brand development within the luxury fashion industry.
|2:05pm – 2:40pm||Bloggers are Media?
Getting your brand used by stylists and written about by bloggers
Crystal Deroche – Fashion Sylist
|2:40pm – 2:50pm||Coffee break
|2:55pm – 3:30pm||Social Media How to get your fans do the PR work for you. What’s entirely necessary, and not so, in the new world of social shopping. How to build an online presence that works for you.
Sarah Heaviside – RougeNoir PR
|3:40pm – 4:00pm||TellusFashion – an exclusive fashion concierge
Olivia Pinnock – Editor
|4:00pm – 5:00pm||Networking Reception|
Be quick, limited to 20 places. rougenoirpr.com
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