DIY Fashion PR Workshop

Event Details

DIY Fashion PR Workshop

Time: February 4, 2012 from 10am to 5pm
Location: Pimlico Library
Street: Lupus Street
City/Town: London
Website or Map:
Phone: 07882255838
Event Type: workshop
Organized By: Rouge Noir
Latest Activity: Feb 2, 2012

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Event Description

Hello Fashionistas,

Rouge Noir has a Fashion PR treat for you.

If your goal is securing better stockists, increasing your margin on sales, increasing sales from your website or reaching new markets, book now for this event is not to be missed.

The workshop will emphasise practical PR skills and how to use media to benefit a fashion designers business.

Days agenda: 

10:00am-10:15am  Registration Open
  Breakfast / Networking
10:30am-12:30am Essential PR knowledge for the Fashion industry 
What is PR? How presence in the media can position your brand and positively affect your bottom line.
What results can be expected? PR results can be subjective. Be armed with serious expectations and know how to evaluate a press hit.
What PR CAN and importantly CAN’T do for your label? Gaining a clear understanding of the power of good press and how to make the most of it in terms of sales. Your side of the PR bargains Press releases: how to write them and develop relationships with the press
How to pitch ideas to magazines and newspapers
How to resource the media with great content about your label.
Kiki – RougeNoir PR
12:30pm -1:00pm Lunch break
1:00pm – 1:30pm Database basics
1:35pm – 2:00pm

Branding in Fashion Industry 
Interplay of brand identity, commercial development
Presenter: Ceci Guicciardi– Brand Strategist

Ceci is a London-based fashion writer and consultant, whose is focused on the interplay of brand identity, commercial development and intellectual property protection in the fashion and luxury industry. She founded BRAND&COMMERCIAL as a strategic resource and consultancy, focused on delivering solutions in commercial strategy and brand development within the luxury fashion industry.

2:05pm – 2:40pm Bloggers are Media?
Getting your brand used by stylists and written about by bloggers
Crystal Deroche – Fashion Sylist 
Fashion Blogger

2:40pm – 2:50pm Coffee break 
2:55pm – 3:30pm Social Media How to get your fans do the PR work for you. What’s entirely necessary, and not so, in the new world of social shopping. How to build an online presence that works for you.
Sarah Heaviside – RougeNoir PR

3:40pm – 4:00pm TellusFashion – an exclusive fashion concierge 
Olivia Pinnock – Editor
4:00pm – 5:00pm Networking Reception

Be quick, limited to 20 places.

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