Can Brands Drive Sustainable Change? New york Event.

Event Details

Can Brands Drive Sustainable Change? New york Event.

Time: October 17, 2011 from 6pm to 9pm
Location: Kindly hosted by: Thomson Reuters 3 Times Square New York, NY 10036
Street: 3 Times Square
City/Town: New York
Website or Map: http://www.guardian.co.uk/sus…
Event Type: debate, and, q&a
Organized By: The Guardian and Forum of the Future
Latest Activity: Sep 13, 2011

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Event Description

Join sustainability experts, key practitioners and opinion formers for a stimulating evening of insight, intelligence and lively debate, hosted by The Guardian Sustainable Business and forum of the Future and with support from Tata Global Beverages.

Join us to:

• Discover how can brands use their voices, their trusted advocates and their reach to inspire change

• Explore how brand/consumer relationships will change in a way that works for sustainability

• Discuss how marketing will need to change to deliver responsible growth

• Pick the brains of leading practitioners in corporate sustainability on both sides of the Atlantic.

• Find out what's coming up on the radar of innovative thinkers.

• Enjoy wine and refreshments with colleagues from a wide range of sectors.

The evening features a lively panel debate and Q&A session, followed by breakout groups – a chance to share some in-depth insights on particular issues.

Speakers

Ian Yolles

Chief sustainability officer, Recyclebank

Ian will present ways to inspire consumers to change their perspectives and consumption habits with the goal of making a positive impact on the environment. He will discuss how Recyclebank leverages the digital medium and gaming mechanics to increase consumer awareness and motivate real world offline actions.

Sara Howe

Sustainability director, Tata Global Beverages

Sustainability director, Tata Global Beverages

Sara will describe how Tata Global Beverages is using sustainability thinking to add value to its brands, including showing how one mainstream brand, Tetley, is achieving competitive advantage by using social media to create new connections between tea producers and the end consumer.

Sally Uren

Deputy chief executive, Forum for the Future

Sally will present the findings of a new study, Consumer Futures, whereForum for the Future has created scenarios and consumer archetypes to look at what and how consumers will be buying in the future. By understanding how we might mainstream sustainability in the future, Sally will share insights for creating consumer pull for sustainability today.

Jeffrey Hollender

Co-Founder Seventh Generation, sustainability author and activist

Jeffrey will draw on his experience from Seventh Generation on taking eco mainstream, and will share his views on the role of business and brands in society, today and into the future

 

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